r42 has been working as Multi-Prêts Mortgages' digital agency for three years now. As such, we had identified the prequalification process as a key online strategy. The organization set to work to eliminate roadblocks and opened the way to becoming an industry leader in this domain.
- Build a state-of-the-art direct to consumer online application experience for mortgage prequalification,
- deliver credit scores to users, and
- deliver qualified leads into the Multi- Prêts CRM.
We assisted Multi-Prêts building the prequalification process which was a challenge given the concerns of industry regulations, user privacy, identification and the required accuracy of the response.
The new application form, while extremely simple to user, is part of a rather complex process that connects the front-end with the Equifax identity validation and the Multi-Prêts mortgage calculator.
An average user input time for two applicants is approximately 5 minutes with a certified response within an average of less than 45 seconds. The leads are immediately passed on to a broker.
The company initially received so many requests that we added friction points to discourage non-serious inquiries. The company still receives over one hundred inquiries a day.