Project Description
Since 2001 r42 has been working with the World Gold Council to create an interactive presentation highlighting the participants and collections of international jewellery designers to be presented to the fashion media at the annual jewellery fairs around the world. This is the current version Gold Expressions 2010, which was completed in December 2009. The 2010 edition is the 7th consecutive year for our participation in this project.
This Flash-based presentation combines the elegance and beauty of the basic element - gold - with the strength of creativity and the best of today's technology. The council stays true to consistency in branding, as the presentation's design is matched with a printed catalogue and website.
Some of the features of the DVD are:
- Organization into collections
- Viewable by piece type (earrings, rings, necklaces, etc.)
- Magnified views of each piece
- MS Access content database
- English and Italian languages
- Direct links to access the high-resolution images stored on the DVD.
Extremely tight deadlines mean function and content are produced in parallel. Once the design has been approved we can get straight to work on the Flash programming. At the same time all content is entered into a database which will feed the presentation. This way, when proofing requires editing, the work on the programming does not stop and vice-versa.
Flash is platform neutral so building the presentation in Flash affords the most control and eliminates conflicts for the user regardless of whether it's played on a MAC or PC, online or offline. It also makes the presentation portable and available for projection during shows.