Project Description
PWL Capital, a wealth management firm, was ready for a site that could showcase the corporate banner as well as provide a seamless, yet strong and direct presence for each of the 13 advisors and the four city teams. Some of the advisors wished to take advantage of tools like blogs, webcasts, events, etc.
While the new brand message was clear, delivery methods, positioning research, visual and structural elements had yet to be defined, thus strategy was a large part of this mandate.
Custom photography of the financial advisors put them front and center, as well as for building a bond of trust, a deciding factor in this industry.
Thirteen brand-consistent mini-sites and blogs were developed for the advisors. Four city sections, which in addition to main page content, gather content from the blogs, events and news of all the advisors from a given city, giving each city contextually relevant and automatically updated content.
The Kentico Content Management System (CMS) was used to allow PWL to easily edit and content as they wish – from audio and video content to blog posts. They can build new pages based on well-defined templates and content styles without necessarily involving the design and production team.
SEO (Search Engine Optimization): All content supports the positioning and ranking demands set via positioning research. Content was developed with these factors second only to user need.
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Services included:
- web strategy
- web design
- search engine optimization (SEO)
- content management system (CMS)
- video & audio broadcast
- custom photography
- web traffic analysis