Project Description
Time is a commodity in short supply especially around the holiday season. Arranging schedules and gathering and collating lists for the annual holiday greeting card mail out is very time consuming. To facilitate the process the Montreal Palais des Congrès (Convention Center) sought an online method that would allow the various staff members to send out greetings to their individual lists as time permitted them.
An online interface was built which allowed the staff to login, select up to 10 contacts to send the greeting to and send out personalized cards. Recipients were sent to the online card.
A colourful and cheerful static design was created by our collaborator at Gazolyne. The colourful geometric shapes – characteristic of the center’s architecture – were set into motion using Flash. Flash programming offers a smooth motion design and a platform independent card, thus limiting the number of issues for recipients.
As the card was online we used Google Analytics to track the events and analyse the success of the campaign. The number of staff members who availed themselves of the opportunity and the success of their efforts are clearly visible in the statistics. The statistics show that the efforts were worth the investment. More than 1,000 cards were sent out with a 94% open rate.
Services included:
- web design
- web traffic analysis
In collaboration with:
Gazolyne Design