Web Strategy
Are you overwhelmed by technology choices and wondering if you should jump on the latest internet band wagon? The Internet is what we know best. We sift through the latest trends, survey and analyse potential success for application. Should you use video? What about SEO? What is RSS and can it help me? Can Facebook be leveraged for your company? Do you need a blog and how can you possibly make any of this work within your company structure and industry?
Pragmatic and judicious application of technologies and mixed with the right creative is how we believe your brand should met the web. We listen to the goals you’re trying to accomplish, analyse and find the answers to come up with the right strategy for your company.
A solid strategy is a multi-layered approach that tackles all the business of product issues you can put on the table:
- Design the right look & feel;
- Build navigation systems that are intuitive and clear;
- Architecting information to be delivered in the appropriate context;
- Content that says what you need to say and designing how you say it for the user and SEO;
- Strategically apply rich media content for greatest impact & delivery of complex concepts;
- Offer touch points for your customers to engage with you;
- Plan, track and measure campaigns and traffic, analyze and take action.
Is design only about making you look good? On the web that’s just a small part of the how we determine the right look for you. In the end, the Internet is all about the person sitting at their computer; How quickly can you get them the information they are looking for and how smoothly can you get your message across? This is user centric design and it’s at the center of the r42 process. Your online presence needs to be more than a window to the world; it needs to feel as comfortable as your home.
Look & feel
Designing the look & feel sets the tone for the experience. It’s the creative that builds a first impression and engages curiosity and emotion, building a connection between the users and your story.
Information architecture
The second element in the design is the navigation system and information architecture. Navigation must work hand-in-hand with content to ensure that the users are getting where they want to go. It’s giving them options and enticing them to go where you want them to by applying rich, engaging media.
r42 works with established best practices and follows the W3 compliance standards. Something may be new, fun, and cool, but if it constantly puts up roadblocks for your users, it’s not delivering on a good brand experience.
We develop your site with both the front and back-end in mind. Our experience tells us that a forward thinking, flexible and powerful back-end system will help us deploy your site more quickly. It will give your communications team autonomy and the ability to respond to on-going needs long after the site is launched.
Unique, updated and useful information
We know that keeping your site up-to-date with fresh information is the key to serving your customers. Keeping workflow efficient gives your online endeavours a leg up on the competition. r42 uses the Kentico content management system that keeps work flowing and in the hands of each expert for the job. Designers design, programmers program, content developers handle the content. Even better, the system can be configured to handle internal workflow and compliance needs. Controlling all aspects of your site from one place saves you time and resources.
Search Engine Optimization is more than letting the world know that you’ve arrived at the party, it’s making sure that your site is at the front of the line every time someone wonders if you have the answer to their question. Good SEO is designed for human interaction, not just search engines. For r42, SEO is not something that we “add on” to website development, for us it’s an “add in”. R42 includes SEO as an integral part of every online venture that we build. It is a series of rather simple techniques that need to be painstakingly applied across all stages of development; a lot of work but with a big pay off.
Brother can you spare a great idea? Great creative concepts – visual and written, online and offline – can combine to move the user and brand a positive impression. In the competitive online world, creativity that draws on multiple facets wins attention and converts for your brand.
Understanding your users and conversion is the name of this game; to retain a client, to sign-up, to purchaser – whatever your conversion need is. Some think this is only about making a fuss and doing the viral dance. These days however, online marketing has grown into serious business with serious programs and measurable results.
Traffic analysis allows you to measure, understand and decide how to take action. Knowing the where and how, the who and how many answers about your clients’ interactions with your brand are essential to your ability to improve the user experience and thus improve the performance of your marketing strategies. We build Analytics into every website we develop.
Visit our portfolio to view some of our web related projects.