June 23, 2009

Email campaign: Looks like a fish, smells like a winner

In a world full of Dreamstime, Bigstockphoto and Getty-images, wherr the value of talent and outstanding and award-winning photographers like Eric Naaman, have become a harder sell, sometimes you have to work all the stops.

That's why r42 communication, in collaboration with o-media and the master himself, initiated a North-American wide e-mail campaign to showcase not only his latest award-winning photo-series, but also that of his agency Lise Madore.

Eric Naaman: Looks like a fish, smells like a winner

Click on the image above to view the campaign.

The outcome of the campaign can be viewed in the newsletter archive from Campaign Monitor, the e-mail service that was used to send out the campaign. Follow the link from the e-mail to go to the mini-site that demonstrates the talent and variety in the works of Eric Naaman: people, products, advanture, mood and architecture. Enjoy.

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