the r42 blog

Have you ever wondered about your Google Analytics data? A spike in visits or any other significant change? And of course you don't remember anymore if it had to do with this e-mail campaign. Was it this month or the month after....? Annotations in Google Analytics might help your case in the future.

Winning awards is not enough any more to get the visibility you need or to rise above all the cut-rate junk out there. That's why Eric Naaman Photo initiated a North American wide e-mail campaign to attract new customers.

The way Google Analytics displays data on a time-line is very powerful, but it does not allow you to compare different segments over time. That is until now: Still in beta version, but already available on most Analytics accounts: advanced segments let you dig deep.

Google Analytics is already one of the most advanced web analytics softwares on the market, and the latest additions make it even more powerful. In a series of three post, I will briefly introduce custom reporting, advanced segmenting and motion charts.

Rainy days are not all bad. Instead of being out on my bike, I created a small web part specificly for sites built with Kentico, that will allow users to easily tweet pages and blog posts they like.

You’ve always wanted to know what needs to be done in order to get that precious higher ranking in search engines. Google, the leader in web searching, just published a guide that will pretty much answer all your questions on the basics of SEO. I highly recommend this reading for SEO beginners and anyone responsible for a website.

The bounce rate. What is it and is it good or bad? Why is it number 6 on my top metrics list?

Adobe Flash is an amazing development platform that lets you create interactive compelling websites. But there are limits to this technology that you should be aware of. See my “low five” list.